SEO Success for an E-Commerce Fashion Store in India

Client: Online fashion apparel store based in India

Industry: E-Commerce (Clothing & Lifestyle)
Challenge:
The store had quality products and competitive pricing but struggled with visibility on Google. Their website was buried in search results, product pages had duplicate descriptions, and they relied heavily on paid ads. The client wanted organic growth to reduce ad spend and build long-term sales.

Our SEO Strategy

1. Technical SEO Fixes

   • Improved site speed and Core Web Vitals.

   • Fixed duplicate product URLs with proper canonical tags.

   • Implemented structured data for products (schema markup).

2. Keyword Optimization

   • Identified high-intent keywords like “women’s ethnic wear online”, “affordable men’s shirts India”.

   • Optimized category & product pages with long-tail keywords.

   • Identified low-competition keywords and created valuable content around those keywords.

3. Content Strategy

   • Created blog posts like “How to Style Kurtis for Office Wear” and “Best Festive Outfit Ideas 2025”.

   • Built internal links between blogs and product pages.

4. Link Building & Outreach

   • Acquired backlinks from fashion bloggers and lifestyle portals.

   • Listed store in popular shopping directories.

5. Conversion Optimization

   • Improved product descriptions, added reviews, and optimized CTAs (“Buy Now”, “Limited Stock”).

The Results (Within 6 Months)

• Organic Traffic Growth: 200% increase in organic visitors.

• Sales Growth: Monthly sales from organic search grew by 95%.

• Keyword Rankings:

  • “Women’s kurtis online India” → From Page 4 to Top 3.

  • “Affordable ethnic wear online” → Now Top 5.

• Ad Spend Savings: Reduced paid ads budget by 40% as organic sales took over.

Client Testimonial

“We used to depend only on ads, but the moment we paused them, sales dropped. After working with SEO-Consultants.in, our organic sales doubled within months. Now, even without ads, we get consistent daily orders. This SEO investment has been a game-changer for us.” – Founder, Fashion E-Commerce Brand

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