There are some ideas on personal branding on social media by Mel Carson founder & principal strategist at Delightful Communications.
GET A PROFESSIONAL HEADSHOT
Your new professional image starts with an image. Squinching, smiling and dressing sharply make you more competent, likeable and influential. Means always put a likeable neatly dressed picture on social media.
1. BE DISCOVERABLE ONLINE
Someone somewhere will be searching for you at some point in your career. Use your genuine identity on the internet and optimise regularly your social media profiles for discovery.
2. HAVE A PROFESSIONAL PURPOSE
What gets you out of bed in the morning? What helps you be better at what you do? A professional purpose is way more than a paycheck.
3. LEARN TO LISTEN & PRACTICE EMPATHY
To have a well-rounded personal brand you need to maintain the balance between what you know and what you have yet to learn and understand from your social circle. Interact with people on social media.
4. PRACTICE WRITING
Think before you jot down and share your thoughts online and hone your writing skills over time.
5. REENGINEER YOUR DIGITAL PRESENCE
Keep all your social profiles up to date and add social channels to all your professional touch points.
6. ANALYZE YOUR COMPETITORS
Make time to understand what other people in your niche are doing, saying and how successful they are.
7. CRAFT YOUR PERSONAL BRANDING STATEMENT
Include your audience, mission, value and avoid using buzzwords!. Use of buzzwords for social media branding sometimes reduces the interest of your audiences and followers.
8. EMBRACE AND IMPOUND YOUR EXPERIENCE
We all have great experience and stories. Collect and share your experiences professionally to make interesting knowledge base for others.
9. BE SOCIAL BY DESIGN
Use social media tactics to boost discoverability, speaking engagements, in-person interaction and more.
10. BE SOCIAL BY DESIGN
Use social media tactics to boost discoverability, speaking engagements, in-person interaction and more. Use more channels of social media to show your presence more people and do your branding in them.
These are some of the ideas for personal social media branding. But you can use the same techniques for branding your product, blog or services on social media.